Tracing the origins of Valentine’s Day has bemused historians and florists alike for Millennia.
Depending on which version of history you subscribe to, Valentine’s Day stems from a peculiar story of women being whipped with bloody animals. Or something to do with naked Roman parties. Or involves grisly images of a third-Century martyr.
But to our way of thinking, Valentine’s Day is not about being rooted in historical fact. It’s about expressing thought and emotion – even love – for someone special in your life, or someone you’d like in your life.
So, forget the historical theories and embrace its mystique… because every year, the time-honoured tradition of Valentine’s Day falls on February 14.
And it just is!
So whether you have a loved one or not, join us this Valentine’s Day to share in that magic of mystique.
Simply click on this link for a selection of beautiful options to choose from. Have them delivered or deliver them in person. Either way, we’re here to help you create happiness and memories for your someone special.
Nestled in the bustling, leafy and festoon-lit eastern flank of Palm Beach’s Fifth Avenue, an eye-catching but modest little business called Fifth Avenue Florist has served the Gold Coast community for 30 years (and all under the same owner, Jacqueline Darrach).
Visually, the shop is bright and colourful and welcoming, but you’ll probably smell its fabulous fragrance before it even comes into sight. And it’s in this unique space that your floral arrangements begin their life at Fifth Avenue Florist.
Yes, this is where the magic happens. It’s real. Authentic. And aromatic! There’s mess underfoot. Offcuts of leaves and stems all over the timber floorboards. Bubbly, flower-twirling florists with thorn-pricked hands, fingers sticky with eucalypt-gum resin, and big smiles on their flowerchild dials.
Far from simply tying a ribbon around a generic bunch of flowers and tacking a card on it, we start your floral arrangements from scratch. We use the finest, freshest, highest-quality seasonally available foliage and blooms, and we fashion them into works of art. Natural works of art; gifts from nature that we expertly arrange to suit your needs – whether you choose to order in-store or online.
It’s fair to say we pride ourselves on creating beautiful, memorable, uplifting works of floral art, and we’re constantly gratified by the fact that our customers love these creations too.
And now that you know a little more about where and why we do what we do, why not let us create something mesmerising and memorable for you or for someone you love?!
See our full range of flowers for you to choose from.
We’ve all been there: deciding what to gift a special someone at Christmas.
Well, don’t worry. We’ve got just the thing to get you out of the ho-ho-hole…
We’re here to help you send your Christmas message by gifting a festive floral bouquet.
As passionate florists, we get excited about the festive season because it lets us have fun and get creative with Christmas bling – with flowers to deck your halls and garnish your table; and wreaths to adorn your front door.
And for Christmas 2022, we’ve put together our favourite festive florals that are sure to bring joy when delivered to your special someone.
So, why not gift a memorable floral gift this Christmas?!
Once upon a time, two sisters were born deep in the Currumbin Valley; two barefoot flower children who fashioned daisy-chains for breakfast; roamed barefoot through school; blew dandelions in backlit afternoon light; and pitched in to help mum and dad’s nursery business whenever they had some spare time.
One of them went on to purchase and run one of the Gold Coast’s most successful florist businesses, while the other was never far from her side. We are, of course, speaking of Jacque and Fiona, the sibling driving force behind the Fifth Avenue Florist team:
For Jacque, flowers have never been a product or a business or a commodity. They’re her heart and soul; an expression of life’s beauty. They’re nature’s gift and they’re here to be shared. And to make that a reality, she’s surrounded herself with those similarly passionate about flowers and their ability to bring others joy.
With more than 30 years’ experience twirling flowers, Fi brims with energy and passion. She’s always reinventing herself to stay ahead of current floral trends. She’s a creator of all things floral – small things, big things, she can do it all! She’s our wedding stylist with an impressive portfolio. And the girl has stamina!
One day, Ivy simply walked in off the street to buy a bunch of flowers, and she radiated all the star qualities for floristry: sweet, smart, communicative, kind and compassionate, with a creative soul. We offered her a traineeship. She accepted. And one year into floristry school, she is excelling. Ivy is fresh and bursting with talent. Exactly what the florist industry needs, this girl is a star!
In Australia, there is no doubt about it; our Christmas’s are celebrated a little bit differently than the typical snow falling, fireplace and mulled wine setting we often see.
It’s more likely that we celebrate with a crisp bottle of Sauvignon Blanc, a cold beer (or two) and some fresh seafood with pavlova for dessert. Wouldn’t it be great to add a bouquet of flowers to the Christmas spread this year?
Stunning Christmas flowers
Our beautiful range of specially hand-picked fresh flower arrangements makes stunning Christmas gifts.
Or, a beautiful feature in any living space; A Christmas table centrepiece can add a pop of colour and personality.
Quite like the name, this dried flower bunch is will last a while. This bouquet is contemporary and great for the minimalist in your life. As dried flowers have a longer life span, these blooms will be around all Summer.
Ideal for the minimalistic, beach dweller, or for the unique friend.
While sending flowers is a timeless tradition, and beautiful addition to any special occasion, we love finding the perfect flowers for different occasions.
Sending flowers is a timeless tradition
Dried flowers last 1-3 years, and therefore can remain a more permanent gift or decoration for the recipient! We love hearing stories of how our dried flowers have served as a beautiful souvenir from a special occasion.
So, if you’re looking for a floral gift that will stand out and double as both a stunning bouquet and a gift, our team of not so typical florists are here to help.
Our beautiful team has you covered for any situation. We have a couple of bouquets ready to go, or we make custom arrangements to fit any and all situations. Here are a couple of our favourite flowers for different occasions.
We are all about making those around us feel special, and what better occasion to do so than for an event? Flowers are often associated with marriage, romance and love, so it’s no surprise that one of our favourite occasions to put our skills to use is for our beautiful client’s weddings.
We know it can be overwhelming to organise an event, especially weddings and celebrations. Our team take the stress out of flower arrangements. We have the experience, flair and passion to create beautiful bouquets.
Check out our previous blog on the arrangements we made for newlywed couple Milly and Scott. They celebrated their wedding in Cabarita, NSW earlier this year.
Flowers are also a beautiful addition to celebrations like baby showers, birthdays, births, business and marriage anniversaries and elopements!
Dried Flowers on Cakes
Although we love our flowers and they are pretty versatile, do not actually eat them. They do, however, make beautiful cake decorations!
Our beautiful flowers are fresh and vibrant, and bring a personal touch to cakes. We love it when vendors such as the beautiful Bvked crew use a few of our fresh or dried flowers Gold Coast for their cakes!
Wedding cake by @_bvked on Instagram for Maddy and Daniel earlier this year!
Non-Traditional flowers (dried flowers, plants and peace lilies)
Dried flowers can bring variety and texture into homes and special occasions. Our team creates bouquets custom to order, so your recipient will have a one-of-a-kind gift or decor.
Or, brighten up your friend’s home or office space with a plant as a gift!
There is no doubt about it, a wedding without flowers is like a birthday without cake – even if you decide to elope. Flowers truly are one of the spotlighted aspects of any wedding or celebration of love. Wedding flowers can be a talking point for days, weeks and months after the special day itself.
Our beautiful newlywed couple Milly and Scott tied the knot at Cabarita, NSW. They had a private elopement in August 2020, due to pandemic restrictions and the couple’s desire for an intimate, private celebration.
Milly asked us to organise her bouquet – a combination of soft pink and white roses combined with delicate orchids and some dainty white leaves to pull it all together. Our team relish in the process of creating a bride’s dream wedding florals to match their dreams and wishes.
Sending and receiving flowers is a timeless, age-old tradition that can say a lot about a circumstance – we have flowers for different occasions.
How are you supposed to know which ones to send? And when to send them?
Don’t worry! Our beautiful team has you covered for any situation. We have a couple of bouquets ready to go, or we make custom arrangements to fit any and all situations. Here are a couple of our favourite flowers for different occasions.
We are passionate about celebrating big and small wins – from engagements to graduations, or even a promotion at work. Nothing says “we are proud” and “so happy for you”, then our beautiful wild and earthy arrangement.
Unfortunately, we understand – no one wants to send sympathy flowers. It can be really tough to pick arrangements that say “I’m thinking of you”.
Let us help take the guesswork out of the perfect arrangement. Simply, our white lilies are the most common that we send for our clients. Or, if you’re looking for a colourful bouquet, we have a couple of stunning pink lilies and gerberas that have been grown locally.
Ahh, the traditional romantic flowers. We love, love. Nothing is more traditional than sending a dozen fresh and blooming red roses on Valentine’s day, or on a romantic anniversary. But here at Fifth Avenue Florists, we like to put our own small twist on it – so you can send your own unique version of these traditional bouquets. Our “crazy in love” bouquet is a mix of the traditional 12 red roses and white lily’s. Or the simple dozen red roses mixed with our locally sourced statement foliage, from Big Leaf Bouquet.
Whatever the occasion, we cannot wait to help!
Please note: Our flowers may vary due to availability or when they do not meet our quality standards. Our aim is to provide the absolute best flowers to bring delight to all our customers.
A lot of what we believe in here at Fifth Avenue Florists is laughs, creativity and individuality. To create this environment for our little studio, we need local suppliers so we can keep creating our one of a kind bouquets for any occasion. Although seasons change and customers come and go, we have a commitment to supporting local growers here in Australia, so we shop local.
When you support locally owned businesses, it helps both the local economy and supports employment in the community. This year, the Queensland Government introduced a “Go Local, Grow Local” initiative. This campaign aims to help local businesses in educating their local community on their services and products. For us here at Fifth Avenue Florist, we not only believe in literally “growing” local, but supporting our local suppliers.
So what does this really mean?
Numerous studies support that by spending $100 at a local business, on average 58% of your spent money gets regenerated through that community! That is in comparison to if you spent the money at a multinational corporation.
Run by Jony and Jo, Bigleaf Boutique is located in a secluded part of the Byron Bay hinterlands. This beautiful business specialises in growing GIANT foliage and creating tropical installations for any occasion. Luckily for us, this means they help bring to life our beautiful arrangements from season to season.
Imagine a full, blooming greenhouse that is filled with beautiful roses and gerberas. One of our favourite suppliers, Currey Flowers, is a family-owned and operated Australian business. This beautiful business has been producing premium-quality flowers for over 45 years!
How to support and shop local
So, whether you’re a local simply having a browse, or you’re purchasing flowers for a special occasion, thank you for supporting us so we can keep supporting our local community.